Copenhagen Marathon and JOE & THE JUICE have entered into a 3-year partnership – a collaboration that brings energy, flavor, and atmosphere to participants and spectators at the Copenhagen Marathon, both before and after the race.
Warm sandwiches, fantastic coffee, and freshly pressed juice to give you a real energy boost.
These are just some of the delicious treats you can look forward to as a participant or spectator at the Copenhagen Marathon.
We’ve entered an exciting new partnership with the specialists from JOE & THE JUICE, ensuring you can satisfy your hunger or quench your thirst with their fantastic products, known worldwide.
A special marathon juice
This agreement unites two partners who share a passion for movement, community, and an active lifestyle. And it’s in effect immediately. That means you will find JOE & THE JUICE at this year’s expo and in the Runners Area — perfect for fueling up before the start or celebrating your achievement after the race.
They’re even bringing a special Copenhagen Marathon juice – the perfect way to replenish your energy after running through Copenhagen and Frederiksberg. And the juice? Of course, it’s yellow.
A partnership that makes sense for runners
With this collaboration, runners and spectators won’t just get an extra energy boost out on the course. They’ll also get an even better experience.
“Having JOE & THE JUICE as a partner means we can offer our runners and participants an even greater experience before, during, and after our events. They create an awesome atmosphere with great energy and a strong sense of community,” says Jesper Lind Andersson, Commercial Director at Sparta Atletik & Løb.
He’s backed up by Frederik Fredsted, Head of Events at JOE & THE JUICE:
“For us, it’s about being part of an active community across Denmark. This partnership gives us a unique opportunity to connect with runners and bring the great vibe from our stores into the event experience. We’re excited to take the energy to the next level at the Copenhagen Marathon,” says Frederik Fredsted.
Facts about JOE & THE JUICE
- Founded in 2002 in Copenhagen by Kasper Basse
- The first store was located inside the Rue Verte furniture shop on Ny Østergade in Copenhagen
- There are more than 400 JOE & THE JUICE stores worldwide
Copenhagen Marathon x JOE & THE JUICE
