Samsung and Sparta Athletics & Running have entered into a new partnership aimed at enhancing the race experience for all Copenhagen Marathon participants—whether they’re elite athletes or recreational runners.
“We’re excited to collaborate with Sparta Athletics & Running, the organizers behind Copenhagen Marathon. At Samsung, we develop technology that helps people live healthier lives and get more out of their training. This partnership allows us to combine our technological solutions with the amazing running culture Sparta has built over decades,” says Søren Rinnov Østergaard, Country Manager for Samsung Denmark.
A recent survey from Samsung, conducted by Norstat, shows that three out of four (76%) Danes monitor their health data using gadgets—such as step counters or heart rate monitors during workouts.
At a time when data and tracking are an integral part of daily life, Samsung sees a growing interest in using wearables like running watches and smart rings to track health. Technology can help people better understand their bodies and support runners in improving their training and habits.
“Together with Samsung, we’re looking forward to making the Copenhagen Marathon experience even greater for participants. Samsung will be a visible partner with activations both at the expos and with entertainment along the course,” says Jesper Lind Andersson, Commercial Director at Sparta Athletics & Running.
It has already been confirmed that Samsung will host the cheer zone celebration at Nørrebros Runddel during the Copenhagen Marathon on May 11.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is helping redefine the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions.
About Sparta Athletics & Running
Sparta Athletics & Running is a non-profit sports organization with over 2,200 members and more than a quarter of a million annual participants in its events. The surplus from major events helps ensure great conditions for children, youth, and elite athletes in the club, as well as supporting Sparta’s efforts to develop and improve race experiences.
About the Survey
The survey was conducted by Norstat on behalf of Samsung to examine attitudes toward health and technology across the Nordic countries. Data was collected from April 24 to May 2, 2024, among respondents aged 18 to 56+. Number of respondents: Denmark – 1,005; Sweden – 1,008; Finland – 1,006; Norway – 1,007. Total respondents: 4,026.
